Email marketing means communication with your subscribers. How effectively do you communicate is the most important question to ask. The next thing to ask is how would you communicate with your friends and family? The answer should be obvious. You communication is effective when you are not trying to 'fake' it.

Analyze the emails written to a client compared to the emails written to your friends and family.

It is not enough to get visitors to your site. You want to keep them coming back. The easiest way to do this is to make your site as sticky as possible.

Sticky means that when your visitors get to your site, they stay for awhile because you offer lots of good content. It also means they return because they like what you have to offer.

There are many ways you can make your site sticky.

Women today have less and less time to do the things they want to do, like shopping due to family commitments and having in most cases a full time job too and this is showing itself in the behaviour of shortened online shopping.

One such company who realised this early on, decided to completely change the shopping experience to cater for the busy lifestyle women now have and it's paying dividends in increased sales and customer satisfaction.

Once you have an established site and you are getting some level of traffic, you can start to think about how to get the most money out of the traffic you are already getting. This is called monetizing your site, and it's how you will get paid from people visiting your site.

It is common knowledge that without traffic we have no business.

Every company is looking to get consumers to spend their money. Consumers need our services, our product, or our help. How does a company get their product to customers? Through a store front, website, and some will even bring it to the individual's front door! The idea of a store front and other means of sales have been around so long that their methods are simple and known to companies.

Website copywriting faces a big challenge these days. Prospective clients and buyers get tired of reading the same promotional messages on every website.

Everybody promises, "Insider tips to take your business to the next level." Or, "Transform your life in 7 easy steps."

But do these claims really attract clients? I suspect visitors click away, muttering, "I've heard that before.

Where have I landed?

What do I do, get or buy from here?

These 2 questions needs to be answered for your website visitors within the first 3-5 seconds of them landing on your page.

If you're able to effectively answer these questions and your visitor doesn't leave, then you have no more than 5 more seconds to answer some more questions:

Why should I do something?

These are the 3 key questions that your landing page needs to answer.

This is a question many website owners ask me when we first start working together. I'll give you an answer from a good friend of mine, that is a specialist at list building and landing pages. He always uses the analogy that trying to sell to your customer before getting to know them is a lot like proposing marriage before you've even gone on a date.

Firstly, regardless what you may have heard about website promotion, I want you to note: Gone are the days when any poor website or blog got lots of attention with just a bit of clever website promotion.

That is truly good news for you. How? Well, now those who do good or great work are rewarded and those who try to cheat the system (mostly) fall by the side.

Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues. Conversion happens as a result of synergy amassed from sales and marketing.

What is your web strategy? Does your site need to generate sales leads? If so, how is it working? Do you know the basic metrics for traffic and conversion? How about more advanced metrics such as conversion by entry page or conversion by search term? How many clicks to conversion? How many bounces off of your "contact us" method without hitting submit? Did you know that all of these metrics can be measured, alternative methods can be tested and you can improve both traffic and conversion?

Start with a Traffic Based Design

Anyone familiar with The Net Impact knows our approach to building web navigation and thus generating traffic to a site is called Traffic Based Design.