Derek Both
At http://www.smartermarketing.co.uk you can view the 3-stage effective marketing strategy that will enable you and your organisation to create effective marketing communication that is accountable and generates both extra sales and revenue growth.
Articles by this Author
Creating The Perfect Marketing Plan
- By Derek Both
- Published 07/17/2007
- Internet Marketing
- Unrated
Marketing is one of the most important strategic decisions your company has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.
Modern marketing theory dates back to the 70's when a new data source on consumer demographics opened up: Credit card transactions.
Modern marketing theory dates back to the 70's when a new data source on consumer demographics opened up: Credit card transactions.
The Three Golden Rules of Investing
- By Derek Both
- Published 07/17/2007
- Stock Market Investing
- Unrated
The whole aim of investing is, of course, to create a passive income stream, so while you're out on the golf course, hanging with friends or whatever, your money is working for you, rather than you working for money.
There are three golden rules to investing that, if you follow, will lead to great wealth and financial freedom!
The first golden rule is to just get started! One of the main reasons people fail to create wealth is because they don't understand the power of compound interest as they think investing just a few dollars, or even putting coins in a jar will never be enough to invest, so why bother.
There are three golden rules to investing that, if you follow, will lead to great wealth and financial freedom!
The first golden rule is to just get started! One of the main reasons people fail to create wealth is because they don't understand the power of compound interest as they think investing just a few dollars, or even putting coins in a jar will never be enough to invest, so why bother.
Which Marketing Channel Do You Use?
- By Derek Both
- Published 07/17/2007
- Database Marketing
- Unrated
There are so many marketing channels you can choose from, whether it is online or offline. What marketing channel do you use? What works for you? Are you looking for more ways to market your business and get the word out about your products and/or services? This article will show you several marketing channels you can choose from, and find out which ones work the best for you.
What You Need to Know About UK Mortgages as a First Time Buyer
- By Derek Both
- Published 07/17/2007
- Mortgage
- Unrated
The time has come for you to buy a house, but for a first time buyer, the housing market can be frightening and confusing. Unethical lenders may try to ensnare you with high interest rates and a loan that will have you paying for years. Many houses are priced out of the range affordable by first time buyers. The market for mortgage loans fluctuates every year, the interest rates rising and falling without apparent rhyme or reason.
How To Build Your Own House
- By Derek Both
- Published 07/17/2007
- Real Estate
- Unrated
If you are looking for a new home, one of your best options may be to build your own home. Purchasing a home that is already built can be quite expensive and may be out of your price range, but building it yourself offers a cheaper route that will leave you even more satisfied with your home since you can design it yourself.
Hiring someone else to build your home can also be quite expensive, so why not take control of your new home and the price, and self build the home just the way you want it.
Hiring someone else to build your home can also be quite expensive, so why not take control of your new home and the price, and self build the home just the way you want it.
Why in 2007 Internet Marketing Is So Important
- By Derek Both
- Published 07/17/2007
- Internet Marketing
- Unrated
Everyone on the internet has faced the evils of internet marketing. We all have stories of annoyances and humorous misfires when someone who thought we were idiots tried to get us to fall for a con job of some sort, or pop-up ambushes that might even have shut down the computer.
However, there is a real purpose and need for internet marketing.
However, there is a real purpose and need for internet marketing.
What You Need To Know About UK Mortgages As A First Time Buyer
- By Derek Both
- Published 07/17/2007
- Mortgage
- Unrated
The time has come for you to buy a house, but for a first time buyer, the housing market can be frightening and confusing. Unethical lenders may try to ensnare you with high interest rates and a loan that will have you paying for years. Many houses are priced out of the range affordable by first time buyers. The market for mortgage loans fluctuates every year, the interest rates rising and falling without apparent rhyme or reason.
What Mortgage Can You Afford
- By Derek Both
- Published 07/17/2007
- Mortgage
- Unrated
When purchasing a home, people often turn to a mortgage company or financial lender to obtain a mortgage in order to buy the house. Although a mortgage is often thought of simply as a loan that is taken out so that you can buy a home, it is can also be used for purchasing a ship, land or other various properties.
One of the first things that need to be considered, when obtaining a mortgage, is your debt to income ratio.
One of the first things that need to be considered, when obtaining a mortgage, is your debt to income ratio.
Guide To Buy To Let Mortgages
- By Derek Both
- Published 07/17/2007
- Mortgage
- Unrated
One of the most popular areas of property development in recent years has been the buy-to-let facility. Favoring both professional property developers, as well as savvy consumers who can afford to do this, it allows a mortgage to be taken out for the sole reason of letting the property immediately.
With recent figures showing the average price of a house in the United Kingdom now a staggering 167,000 GBP, it's becoming increasingly difficult for people to buy a home, especially in the first-time buyer's market.
With recent figures showing the average price of a house in the United Kingdom now a staggering 167,000 GBP, it's becoming increasingly difficult for people to buy a home, especially in the first-time buyer's market.
A Guide To Marketing
- By Derek Both
- Published 07/17/2007
- Internet Marketing
- Unrated
Marketing is not a new idea but it has a history almost as long as humanity itself. Marketing means different things to different people, some will see it as the art of selling, while others will see it as having much wider application and will include advertising and promotion of a product or service under the heading. Marketing is also about customer service and customer satisfaction; managing that relationship has to be part of the process.
Types Of Investment
- By Derek Both
- Published 07/17/2007
- Stock Market Investing
- Unrated
Many people see the value of investing their extra funds in order to increase their wealth. There are so many different types of investment products available that it can be very confusing. Depending on what you are looking to accomplish, certain types of investments may be ideal for you and others would not suit. Here are some of the most common types of investment products and a bit about them.



