My Dad was always looking to make money from home. In the 1960's there weren't a lot of options. He started all kinds of businesses, from bars to installing sprinkler systems.

But my Dad knew cars. He came across this product which would keep your car from losing traction and spinning out of control on slippery roads. It worked and you could get rich.

You know, success in your home business can be surprisingly simple. Making money is not a mystery in network marketing. Read on.

I was surfing the 'net back in the days when AOL was cutting edge, and came across this list of questions and it stopped me in my tracks. See, my little ADD brain is always on "scan". I need it simple. There's a whole bunch of questions on the original list, but this one is enough to change my business forever.

If you are marketing online, it's essential that you know how to write effective ad copy. If you can string two sentences together, you can learn to write effective ad copy. Best advice- "Enter the conversation already going on in your prospect's head". People don't care what you are selling, they care if you can solve their problem, or meet a need.

One of the reasons why I believe MLM gets a bad name and is accused of hype - is that MLM or network marketing is promoted to the wrong people about 80% of the time. It's promoted as a part-time work at home job to people who really just want a steady pay and flexible hours.

1) Network marketing is not a job. It is a business system for entrepreneurs who want to have their businesses at home instead of another location, like an office.

In Today's market, autoresponders are required. If you market online without an autoresponder, you're wasting your time. They automate followup, and allow you to stay in touch. It's been said that the customer needs to see your name at least 7 times before they respond in most cases. It is impossible to manage a large database without autoresponders.

Show me yours, I'll show you mine...

That's exactly what traffic exchanges are; you agree to look at the websites of others, and they look at yours. Traffic Exchanges are clean and "family friendly". Almost all traffic exchanges have a free membership option. All of them have inexpensive upgrades.

Here's the deal, with free memberships you exchange your time looking at websites, buy the upgrade, and you get more visits in less time.

So you've used up your "warm market" of friends and family. Or you really don't have one that you want to contact about your business opportunity or product. And you don't want to get out a phone book and start cold calling. Then it's time to buy some leads! When I first purchased leads about 3 years ago, my epectations were way too high. I thought it would be like picking ripe fruit.

The dirty secret in the home-based industry, is that the network marketing systems have been broken for a long, long time. The MLM or network marketing industry has a 90%+ failure rate, and it often blames the distributor. The system of advertising and prospecting that built the industry; home parties, prospect lists and cold lead calling, are not as effective in the 21st century as they were when the industry began in the mid-1950's.

We've all heard stories about the teenage kid who builds an online marketing empire. Overnight. In his bedroom. In between playing XBox 360 and doing his homework. Or the network marketer who builds a massive organization from zero in just 90 days using the internet. (Funny they never say HOW they did it...they just "showed the plan" more). Like other eager beavers, I entered online marketing with visions of massive opt-in lists in just 30 days.

"It's Free! It's Free! It doesn't cost anything to join!You can make money! You can sponsor lots of people because it doesn't cost any money and the products are cheap! It's the easiest sale in the world"!

If I can paraphrase Forrest Gump, "Free is as Free does".

People who promote free or what I call "low-ball business opportunities" feel that the path to wealth is the path of least resistance.

It's absolutely mind-boggling that network marketers, especially those in established companies, need to defend their online marketing efforts to their peers and corporate partners. Every marketing survey, every market indicator is pointing to the internet. "Home party", or "party-plan sales" is the lease searched for term in the home business category.