A lot of opportunity owners think that the best way to build their business is by finding business opportunity seekers and somehow letting them know about their opportunity. This usually means buying business opportunity or "biz opp" leads and directly soliciting those leads--most often through e-mail but sometimes through phone (or "cold calls") or even snail mail.

Sometimes it cracks me up how people will advertise every last detail of their network marketing business opportunity, all the way down to the molecular structure of their products--but the only thing you know about the person doing the advertising is their name, phone number and e-mail address--and that's if you're lucky!

The fact is prospects usually care more about the person presenting the product than they care about the product itself.

You can make your own sizzle call for any business. The easiest way to do that is by recording exactly how you want the call to sound on your PC and then playing that recording into your telephone as the outgoing message for your sizzle call.

You could spend a lot on high-end audio recording software to create your sizzle call but there are two great programs that can accomplish the same thing and they're both free.

What I'm about to tell you is extremely controversial and it might even make you angry. But if you are thinking about joining a network marketing business and you want to significantly improve your likelihood of success, you need to join a product-based company, not a service-based company. (Service-based network marketing companies sell monthly service subscriptions such as legal services, phone services, Internet services, medical services, etc.