Robert Burko
Robert Burko, President and CEO of Eliteweb Inc., helps MySpace bands, musicians and comedians promote themselves through a MySpace Mailing List (http://www.eliteemail.com/myspace/) powered by Elite Email Marketing (http://www.eliteemail.com). He is an active member of the MySpace community. http://www.eliteemail.com
Articles by this Author
MySpace Mailing Lists for Email Promotion
- By Robert Burko
- Published 07/17/2007
- Viral Marketing
- Unrated
MySpace mailing lists allow today's artists to promote themselves in a whole new dimension that gives them an extra edge. While there are many early adopters, a lot of the smaller artists haven't quite tapped into MySpace mailing lists and are yet to experience the benefits of a targeted email blast promoting their new songs, show dates, CD releases and anything else they could possibly think of.
Email Marketing Program Guide
- By Robert Burko
- Published 07/17/2007
- Unrated
Email Marketing Programs provide incredible opportunity to connect with clients and grow your business. But are you getting the most out of your email marketing program? Are you taking advantage of all its great features, or just doing the bare minimum to get your email campaign out?
Below, I've put together a few tips on how to make sure you're getting the best bang for your buck with:
1.
Below, I've put together a few tips on how to make sure you're getting the best bang for your buck with:
1.
The 5 Cardinal Sins of Email Marketing
- By Robert Burko
- Published 07/17/2007
- Link Exchange
- Unrated
One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers that stand true for any client, a few things that can really make or break an email campaign.
How to Harness the Power of Web Directories: The Missing Link in Your SEO Strategy
- By Robert Burko
- Published 07/17/2007
- Webmasters
- Unrated
So you want exposure on the Internet? Of course you do. You want to drive people to your site, because that's the only way your online business can succeed. And the more eyes you can get to your page, the better off you are. It's common sense.
You've probably already thought of Google, and rightfully so. It's the top search engine, so you want to make sure you're a part of it.
You've probably already thought of Google, and rightfully so. It's the top search engine, so you want to make sure you're a part of it.
Tips For Effective Email Marketing
- By Robert Burko
- Published 07/17/2007
- Link Exchange
- Unrated
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
Permission Email Marketing Tips for Offline Small Business Owners
- By Robert Burko
- Published 07/17/2007
- Unrated
Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it.
In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you.
In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you.
Direct Email Marketing Keeps You Linked To Your Customers
- By Robert Burko
- Published 07/17/2007
- Link Exchange
- Unrated
Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They are gone into the abyss that is the online market place, possibly never to return again.
MySpace Mailing Lists for Email Promotion
- By Robert Burko
- Published 07/23/2007
- Viral Marketing
- Unrated
MySpace mailing lists allow today's artists to promote themselves in a whole new dimension that gives them an extra edge. While there are many early adopters, a lot of the smaller artists haven't quite tapped into MySpace mailing lists and are yet to experience the benefits of a targeted email blast promoting their new songs, show dates, CD releases and anything else they could possibly think of.
Email Marketing Boosts Your Brand
- By Robert Burko
- Published 08/29/2007
- Unrated
In today's economy of intense competition, a company's brand is of paramount importance. This is further enhanced by the fact that the Internet makes your nearest competitor just a click away.
The values associated with your brand can make the difference between having lots of repeat customers and constantly losing people after one sale. It can mean the difference between having positive word of mouth advertising working for you and having a diluted conception of who you actually are.
The values associated with your brand can make the difference between having lots of repeat customers and constantly losing people after one sale. It can mean the difference between having positive word of mouth advertising working for you and having a diluted conception of who you actually are.
Real Estate Email Marketing
- By Robert Burko
- Published 08/30/2007
- Unrated
Email marketing for real estate agents is one of the fastest growing fields in both the email and real estate spheres. It's like a match made in heaven: as a real estate player, you need to promote your homes for sale, your real estate courses, housing finance products, and much more. Meanwhile, thousands of potential customers are looking for those offers.
Email Marketing Software Boosts Sales with Landing Pages
- By Robert Burko
- Published 11/25/2007
- Unrated
Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?
The first goal is always to get people to open your email marketing campaign.
The first goal is always to get people to open your email marketing campaign.



