What do you think are the best advertisements? Are What do you think are the best advertisements? Are they funny? Do they use clever word play to catch someone's attention? Maybe, they have beautiful graphics? (With just a little bit of copy to fill in the reader on what the product is)

It seems that nothing is more misunderstood than the topic of advertising.

As direct marketers, we are constantly trying to increase the response of our marketing campaigns and to do so at the lowest possible cost. In fact, the direct response game is all about the most reponses per dollar spent.

One very effective way to reduce your cost is by direct marketing with postcards. As of this writing, a postcard can be mailed for as low as $.

Do you have a brochure? Are you thinking of writing a brochure? Ask anybody and they'll tell you that if you want to be in business you need a business card and a brochure. They'll tell you that no one will take you seriously unless you have a brochure...It's garbage.

Here's a cold hard fact. No one cares about your brochure...In fact, no one will even read it.

Have you ever asked yourself why some consultants seem to have it so easy? Why they are able to charge premium rates and still have prospects jumping at the chance to work with them.

One reason is, many highly paid consultants have established themselves as an expert in their niche. They are "the" consultant that everyone in their niche turns to for answers.

Are you looking for a way to attract new clients while pre-selling you and your services? Or, maybe you want to build a list of hot prospects that are looking for a solution to the problems you solve?

Whatever type of service you provide white papers can be one of the best marketing tools that you can use. White papers, often called reports or guides, are education based marketing pieces.

Direct mail is a lot like blackjack. To win a blackjack you need to be aware of the odds at all times and play so that you are maximizing your chances to win while minimizing your risks. The same is true with direct mail. Direct mail is "played" so that you maximize your chances of winning and reducing your chances of throwing money out the window.