In the Music industry, whenever most independent musicians release a new recording today, a certain aspect of their promotion entails their distribution and giveaway of FREE samples of their music on a separate promotional compact disc. This serves as a
'teaser' in enticing prospects to then go to record stores to buy the full-length recording.

As a promoter and publicist representing liberal arts clients, my daily existence can be anything but normal. As such, I would like to disseminate a bit of my experience that may be of significant benefit to business owners who work in more mainstream industries.

Although previously only a witty saying to me, I now have firsthand experience that the age-old axiom, "There is power in numbers," is indeed an accurate statement.

If you are like most independent recording artists, one thing that you can always use is more CD sales. Below, are ten alternative unique actions that you can take now to begin tripling your CD sales overnight.

A. CD Gig Sale Co-Op

I've mentioned this one in a previous issue, but it bears reiterating. Basically it works this way:

Arrange a cooperative agreement between your band and
similar bands, say 2-3, whereby you each agree to promote and sell each other's CDs at each other's respective gigs.

In Part 1, we introduced the idea of promoting your business by taking your sales information, as well as various other elements of your business, and distributing it in one neat package...the compact disc, or as it is commonly referred to...the CD. We also used the industry of Cosmetology as an example, citing seven key and vital elements we introduced for
consideration.