We have talked a lot about what it takes to create new patients, and just to reiterate one thing: It takes an awful lot more effort and time and money and personnel than you think. In case that you think that you can't afford any more money outlay for marketing because it simply is too expensive, then try how expensive it will be being poor and overworked and stressed out for the rest of your life.

You forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.

This amounts to the same catastrophic magnitude as administering the same pills to a brother and sister while having taken only the girl's vital measurements and justifying it with but they have the same father - so I think.

First of all you really do need to decide THAT you want to succeed!!

I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed and some doctors might well be putting this issue aside right here with the comment, "Gee, another kind of philosophical garbage."

Too bad for you, because the truth is that, if you are not where you want to be or are not at least moving fairly well in the direction of where you want to be then you simply HAVE NOT YET DECIDED THAT YOU WANT TO GO THERE!

The mechanics about marketing, advertising, public relations and management, which I will be describing in this article, are important but not even close to as important as the mental attitude.

The majority rules. Being outside of the majority has been known to be down right disastrous.

But only in appearance. In reality, it is the majority which is failing.

Let's have a look at it in a statistical way:

The majority of people are dead or dead broke at age 65. About 95 % to be exact, fall in one of those categories.

You forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.

This amounts to the same catastrophic magnitude as administering the same pills to a brother and sister while having taken only the girl's vital measurements and justifying it with but they have the same father - so I think.

We have talked a lot about what it takes to create new patients, and just to reiterate one thing: It takes an awful lot more effort and time and money and personnel than you think. In case that you think that you can't afford any more money outlay for marketing because it simply is too expensive, then try how expensive it will be being poor and overworked and stressed out for the rest of your life.

The majority rules. Being outside of the majority has been known to be down right disastrous.

But only in appearance. In reality, it is the majority which is failing.

Let's have a look at it in a statistical way:

The majority of people are dead or dead broke at age 65. About 95 % to be exact, fall in one of those categories.

First of all you really do need to decide THAT you want to succeed!!

I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed and some doctors might well be putting this issue aside right here with the comment, "Gee, another kind of philosophical garbage."

Too bad for you, because the truth is that, if you are not where you want to be or are not at least moving fairly well in the direction of where you want to be then you simply HAVE NOT YET DECIDED THAT YOU WANT TO GO THERE!

The mechanics about marketing, advertising, public relations and management, which I will be describing in this article, are important but not even close to as important as the mental attitude.