I am right there with you, executing daily my To Do List that consists of what I feel will get my product line the attention it deserves and so desperately needs. We all churn away at the endless list of things that we hope and, often times feel certain, will drive our companies to that next level and beyond. And yet, do you ever find yourself stopping in the middle of the day and asking yourself the question: What can I do to shake this up some? Feeling perhaps that the results are not quite what you were hoping for?

More than three years ago I paid some pretty pennies for one-on-one coaching with a well known contributing writer for Entrepreneur Magazine who enlightened me to the ways of experiential marketing.