Voice broadcasting (making a huge number of automated phone calls and playing a pre-recorded message) is a remarkably powerful and affordable way to get your message to large numbers of customers or prospects.

Despite its power, before you spend one thin dime on a phone broadcast, you must learn this secret. Because without it, you might just waste your money.

There is no denying the incredible power of a phone broadcast system. Imagine, you have the ability to send your recorded message to thousands and thousands of phones at the click of your mouse!

But power alone does NOT lead to success. Here's how you can judge the possibilities for your own idea. The crucial elements to any campaign's success, or failure are:

1.

If you are consider using a phone broadcasting campaign in your business, this article will discuss ways to record the most effective message possible, by concentrating on the most crucial components in the script.

First, we need to consider the purpose of your message. It is not to "sell" the prospect. C'mon, it's a recording, it can't possibly do that! But what it can do is deliver to you a positively interested, qualified prospect.

Voice broadcasting, or automated telemarketing, employs a pre-recorded message that is sent to thousands of target telephone numbers. During the recording the listener is given the chance to "press 1" to speak with someone, or to leave a voicemail message. When the listener presses 1 the call is transferred to a live representative or to a voicemail system, depending on the broadcast setup.

Anyone who has used voice broadcasting (automated telemarketing) for their company's lead generation system knows that the responses one gets from a live response broadcast can be a bit "rough and tumble". In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate. A savvy businessperson will want to shield the sales staff from this aspect of the "raw" response calls, so they're better able to positively focus on obtaining qualified leads and sales.

You may already know that if you're using voice broadcasting, you will receive some negative transferred calls - including calls from folks upset that you called them, and calls that are simply unqualified. You may know how to create a message with a higher response rate to reduce the number of such calls. In this article I'll discuss another critical method that will actually reduce your response rate, and increase your negative calls.

If you have ever tried voice broadcasting (automated telemarketing) to generate leads for your company, you know that the responses you get from a live response broadcast can often be negative. Many respondents ask to be removed from the call list, and some of them can be angry or even abusive. A thoughtful manager will want to insulate the sales staff from these "raw" response calls, in order to make them better able to focus on leads and sales without the distraction of negative calls.

A businessperson using voice broadcasting (automated telemarketing) to generate sales leads must craft a pre-recorded message to produce qualified leads as inexpensively as possible. And the message has a very short time (45 sec. or less) in which to do this.

Every word counts. Here are the three worst mistakes we run into, quite often. We're going to use as an example a hypothetical company, Wonderful Web Widgets (WWW) - who wants to sell a web based service to businesses that enables businesses to create and communicate with a list of prospects on the web automatically.

A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the fact that a minority of responses turn out to be good leads, voice broadcasting can be employed profitably in many instances, given a thoughtful approach and good business metrics.

Business people who are thinking about using voice broadcasting as a lead generation technique often fail to carefully consider whether they should broadcast to live answered phones, answer machines, or both. This is probably because they've read something describing one technique, or a friend has told them about their experience.

Even experienced voice broadcasters will often have tried only one type of delivery, simply because that is the method they've always used, they know it works, so they feel "why bother trying something different?"

The thoughtful broadcaster will be more curious, though, realizing that for a particular market, or a particular message, one delivery method will probably be a less costly lead generation solution than the other.