Gad Romann
Gad Romann is a brand consultant who is all about ideas. Gad is a frequent speaker on CNN, ESPN, Fox, The NYU School of Business and Wake Forest University Babcock School of Management. He has held senior positions at Saatchi & Saatchi, Y&R and JWT. Visit his blog at http://www.gadromann.com. http://gadromann.com
Articles by this Author
Everybody Talks About The Demise Of Advertising Agencies. But Are We Seeing The Demise Of Brands?
- By Gad Romann
- Published 08/16/2008
- Banner Advertising
- Unrated
Advertising agencies, especially the big holding companies, are buying up every type of communication companies just to stay in the game. And the name of the game is betting on the future. But it can be a dangerous game.
If you happen to know the way in which it is going, you can safely place your bets. But if you do not, you are in for a very expensive ride.
If you happen to know the way in which it is going, you can safely place your bets. But if you do not, you are in for a very expensive ride.
