When preparing to design your marketing campaign, define the fundamental focus of your marketing strategy by determining why you market. Beyond basic numbers alone, define the goals you want your marketing efforts to achieve. Have a clear understanding of why businesses market and establish a criteria for your own campaigns.

Focus #1: To acquire new customers.

Take advantage of key technologies that have been instrumental in improving established marketing tools and greatly contributed to creating new ones. Stay one step ahead of the competition by keeping an eye on the future.

Learn to design a new breed of ads. Get ready for "small screen" advertising. Start thinking of ways to deliver your message on a cellphone screen just a little bigger than a postage stamp, or about half the size of a regular business card.

With over 250 million mobile subscribers in the U.S. alone, the mobile phone is ripe and ready to become the "next evolution" in marketing. As mobile phones easily outnumber personal computers both in the U.S. and around the world, mobile is destined to become the most powerful marketing tool for brand owners, small businesses, and professionals. As advertising transitions from the TV screen, to the computer screen, to the mobile screen, the money-making opportunities in mobile advertising are becoming more evident.

Mobile marketing is one of the most prominent trends to watch in this new century. With over 250 million mobile phones in the US, more people have a cell phone than have Internet access. Hip marketers realize that the mobile phone is a consumer's most personal communications device, and that they are more accessible via their phone than TV, radio, print, and Web.

Mobility is redefining how we perceive voice and data communications, and marketers are exploring new technologies that can be used to send advertising text messages to cellular phones and other personal communication devices.

As mobile handsets achieve optimum market penetration, currently guaged at 255 million in the USA today, text advertising is becoming the hotspot of today's marketing contests.