The Google AdWords system for PPC (Pay Per Click) advertising is relatively easy to use. But if you don't know how to use it correctly, this just means that AdWords is an easy way to lose tons of money. One of the most important, yet overlooked secrets to AdWords success is correctly assessing the results of your split testing.

When you split test your ads, you have Google run two ads simultaneously.

When you are designing your AdWords campaigns, you need to give some thought to the difference between profits and ROI (Return On Investment). I'm sure we can agree that the ultimate goal of your AdWords campaigns is to make money. For that you need profits. So the answer to the question of which you should pursue seems simple. But the situation is not as simple as it appears.

Once upon a time, everyone did their own thing in AdWords. By that, I mean most everyone designed their own campaigns from scratch. They developed their own keyword lists, and designed their own unique ads. Those days are long gone.

These days, most smart marketers scout the enemy before they do anything. Then they use what they learn, along with their own secret techniques, to massacre the competition.

Do you ever feel like you're on a treadmill, going round and round endlessly, without getting anywhere? Does it seem like you have been running faster and faster just to stay in the same place? With all the bad economic news and political turmoil, are you starting to feel that you won't even be able to stay where you are, no matter how hard you run?

If you feel this way, you aren't alone.

Do your life goals seem to be getting ever further away instead of closer? Have you given up on achieving them altogether? With all the bad economic news and turmoil, do you feel like you're losing ground across the board? If so, you aren't alone. Many, if not most people in the developed countries are feeling much the same. It's like you are trapped in a giant hamster wheel, running, running, running, but not getting anywhere.