Your presence at a trade show can have an impact on multiple-tier audiences. First and most logically are the attendees who are walking the aisles. While important, what about attendees who wanted to sign up for the event, but due to unforeseen reasons could not make it? And what of the segment who, due to location, budget constraints, et cetera, decided not to attend?

Wide audiences are waiting to hear from you about the product and or services you are offering.