One way to leverage your time and propel you to expert status is by creating information products. A CD is an information product. This is something that can be free or for a fee. The free option is opt-in bait for a website, the ethical bribe, or the "pink spoon" as it is sometimes referred to. CDs are extremely easy and inexpensive to create and market.

If you host teleseminars, you are loosing money if you don't have the recordings transcribed and repurposed into marketing materials and products.

Transcription is the conversion to text format. This is a very important step in an online marketing strategy. It is a way to take what you've recorded and brought it into a completely different medium.

Here's the scenario:

* You have your call or presentation recorded.
* You want the audio recording cleaned up.
* You also want the call transcribed.

Here's where the big mistake comes in...

Many people don't know which order to have things done in.

Do they have the audio edited and then transcribed, or do they have it transcribed first and then edit the audio?

Well, I'm hear to tell you the best way to handle this situation.

So many coaches and consultants get into their fields because they want to help people. They love what they do and they want to do a great job.

This is a good thing. It's important to be passionate about your work and care about the quality of what you put out in the world.

But this can also lead major problems.

Along with this passion for excellence comes a natural affinity to get caught up in perfectionism.