One of the most difficult marketing realities to get your head around is this:

People will usually buy what they WANT
before they buy what they NEED.

This is particularly true online where temptation and opportunity lurk around every page corner.

A woman may need to get from her house, to work, and back.

But, she wants a Hummer H2.

Recently, one of my clients came to me with a question. He had been approached by someone that offered to get his company onto the first page of Google for their keywords within a month. My client wouldn't have to pay unless they succeeded.

My clients question, which was a valid one, was "Why shouldn't I give it a try?"

After all, can't hurt to try, right?

Unfortunately, if they don't get paid until they perform, they will do anything, and I really do mean anything, to succeed.

This is a question many website owners ask me when we first start working together. I'll give you an answer from a good friend of mine, that is a specialist at list building and landing pages. He always uses the analogy that trying to sell to your customer before getting to know them is a lot like proposing marriage before you've even gone on a date.

Where have I landed?

What do I do, get or buy from here?

These 2 questions needs to be answered for your website visitors within the first 3-5 seconds of them landing on your page.

If you're able to effectively answer these questions and your visitor doesn't leave, then you have no more than 5 more seconds to answer some more questions:

Why should I do something?

These are the 3 key questions that your landing page needs to answer.