Have you heard that the Presidential candidates are going to bring change in this election year? It seems they use the word "change" in every other sentence. Change, change, change. I'm actually sick of the word by now, and as I write this we still have five months to go until election day. Yikes!

Now, politicians promise all kinds of things, but I think we all know whoever wins in November isn't really going to change all that much in Washington.

If I were to ask you what you wanted more than anything else in your life, what would be your answer?

Most people automatically say, almost every time I ask the question, "I want a million dollars," or "I want to be rich".

Seldom do I hear people say they want to create a plan of action, set goals, take action, and set the ball in motion to get from dream to reality.

Let me tell you the story of two companies who make very similar products, and sell to the same customer base. Both make excellent products that provide a huge benefit to their customers. One of them is incredibly successful at lead generation, and closing the sale, while the other is sailing without a sail. Which do you think is the more respected leader in their industry?

Both the companies I'm talking about make tool vending machines and inventory management software to drive the machines and keep track of inventory.

The goal of marketing is to create interest and desire in your products or services. You likely have at least one competitor that makes the same product or performs the same service as your company. How do you differentiate yourself from your competition? How do you position yourself as the market leader in your industry?

The best way is to have as many positive articles published about your company, and your products or services.

The best way to boost traffic to your site, even better than pay-per-click, is backlinks. Backlinks are links to your site from other web sites all over the internet.

How do you build thousands, or even hundreds of thousands of backlinks? You do it by writing articles, and distributing them to web sites related to your industry.

Backlinks are the Fuel that Drives Traffic

Backlinks drive traffic to your site in two ways.

Love him or not, Senator Barack Obama has proven to be a Maverick Thinker. His campaign has done so many things that are just not standard politician fare. Just the idea that a young, African-American man would even have a real shot at the Presidency is a maverick thought in itself. But, Sen. Obama is on the verge of being elected President of the United States.