One of the most said phrases is "Keep it Simple, Stupid". It applies to all aspects of life. And even though everyone knows about the K.I.S.S. principle, they don't follow it. When things get too complicated, it's harder to unwind the chaos and make changes because you don't know where the mess begins.

We saw this happen in the "credit crunch" crisis of August 2008 but it began way before it hit the mainstream media.

The Olympic Games are a time of celebration for incredible physical accomplishments. However, when a country hero wins a medal, we often wait with baited breath that the tests for performance enhancing drugs come back clean. Have we really become that jaded? Unfortunately for many of us, the answer is a depressing yes.

Be honest, how often when you watch an athlete perform an amazing feat that seems to defy human limitations, do we suspect that he/she is on performance enhancing drugs? Even though there have been great advancements in sports technology in how we train and feed our bodies, there is only so much we can push our bodies.

The mascots of the Olympic Games are probably one of the best ways for the host city to market itself. Sure, there are official slogans, songs and logos that brand each host city as unique but the marketing strategy of recent Olympics rests primarily on the mascots.

The Olympic mascots did not appear until the 1968 Winter Olympics in Grenoble, France.