It is really hard to convey how different marketing on the web is today compared to years ago.

If you weren't online "back in the day" having to wait for Google for months(instead of as little as moments today)to index and rank pages, you just don't know.

If you have no idea that we used to have to practically live in forums to get a few visitors here and there as our only social marketing outlet, you just don't know how great marketing on the web today is.

Since 2006 I've been teaching students and clients how to fit in socially on the web. How to market without marketing. How to gain attention that would formerly cost tens of thousands of dollars in paid advertising without lifting a penny.

I've been telling people that they must first become a true member of social sites with their ideal customers as fellow members before they storm the gates with their direct, pushy sales letters.