Whether you are just getting started when it comes to getting yourself noticed in the online world, or you have been involved for a bit of time and are still looking for the best way to make your mark, it is time for you to take a look and see what video marketing can do for you. There are plenty of advantages when you look into using video in your marketing, and with just a small amount of work and a small investment of resources, you can get a lot of attention for yourself.

To achieve deep indexing of your Squidoo lenses by search engines, you do not have to use the tortuous strategies that other webmasters (websites and blogs) have to use to get the desired outcome. Here are my Top Ten Tips on how to encourage search engines to deep index your Squidoo lenses.

Tip 1: Have your primary keyword in your Squidoo lens url.

Digital storytelling is a huge area in education and is emerging strongly in the home and community sectors and more slowly in affiliate marketing. It has even evolved into digital scrapbooking.

Many of the videos on YouTube are presented as digital stories. My Squidoo lens has a two-fold focus - (1) to help people to turn digital photos into digital stories or digi-stories and (2) to promote resources that enable people to make money from their digital photos.

Deep linking to achieve deep indexing has become an obsession with SEO experts and novices. Just do a Google search on the term, "deep indexing" and you will see the energy that is going into this area of SEO.

To achieve deep indexing, affiliate marketers are creating multiple "inner site maps", submitting multiple pages to search engines, adding a "popular post category" to their blogs .

Squidoo is an ideal platform for showcasing quality photographers. Squidoo lenses (websites) are built by using a wide range of modules that are added with a simple click. There are a number of modules that make it easy for you to showcase a photographer.

But firstly here is a word of warning. Do not proceed to build a Squidoo lens dedicated to a single photographer unless you have their explicit permission (you may be in breech of copyright).

Squidoo can be used for many applications including creating your family tree, promoting affiliate products, raising funds for your favorite charity or building a network around your hobby or interest.

This article focuses on using Squidoo to create your own photographic art exhibition. When you visit Flickr you notice that photographers have their photos ungrouped or included in photosets according to predetermined themes.

I first started to really take notice of Squidoo when my Squidoo lens displaced my blog from the number one position on Google for its keyword. The blog was 2 years old and had held the number one position for at least twelve months; the Squidoo lens was about six weeks old.

However, I very quickly discovered that it is not a case of "Squidoo or blogging" but rather "Squidoo and blogging and.

A Squidoo lens is designed to be a highly focused window to other directly related resources - blog posts, websites, Flickr photos, YouTube videos, web-based articles or e-books. Hence a lens is not an end in itself but a means to an end - a window on other information about a topic, issue, problem, product or service of interest to the reader. Each Squidoo lens you create has a unique URL.

The top affiliate marketers put a lot of care and energy into creating their Internet profile. This enables them to establish their credibility as an expert and as a person you can trust.

It is very difficult to make affiliate sales if no one knows who you are or what your expertise is. Many Internet buyers have been scammed, conned or burned by the unscrupulous, so their trust level is very low.

Google has a high regard for the quality of the Squidoo site - six of my Squidoo lenses have top 3 positions for their targeted keywords.

Squidoo lenses provided a significant advantage as PPC landing pages because they can attract a high "quality score".

A high quality score for your landing page and site can affect your Google Adwords results in three ways:

1.

The "quality score" of your pay per click landing page affects your cost per click (CPC) and the positioning of your PPC ad. The Squidoo platform is purpose-built to achieve a high quality score for Squidoo lenses. Here are ten top tips to create a quality pay per click landing page on Squidoo.

1. Use the Squidoo lens URL as the display and destination URL

Google now insists that the display and destination URLs point to the same domain.