So you've built your website and put it up online for the world to see. You have put your sales information, made an exciting offer, you have nice graphics and are just waiting now for people to find your site and buy your products.

The problem is that they can't find you. They may be looking for exactly what you have to offer them but how do they know you are even there?

Well, part of the puzzle is a small file you put on your website called a "sitemap".

Article marketing simply refers to using articles about a specific topic to act as a marketing tool.

As a business owner or seller of a product/service, you write articles that are relevant to your industry and you provide useful information that your customers would benefit from. This can benefit businesses both online and offline. That is right, we are not just talking here about online marketing.

Internet marketing is quite simply marketing that is done using the internet. Marketing refers to the promotion and advertisement of goods and services. It includes all the commercial aspects of transferring goods and services to a customer. Internet market usually includes advertising websites and products ordered over the internet, but internet marketing can also be used to promote offline businesses.

One of the most important aspects of internet marketing is getting traffic to your website. If you send more people to your website, you will make more money. If you publish advertisements, your advertisers will pay more for the increased amount of traffic your website has and thus how much traffic you send them. If you sell a product or service, the amount of traffic you get will correlate very strongly with the amount of sales you make.

SEO or search engine optimization is a technique of taking the most appropriate targeted keyword phrases associated your web site and ensuring that this ranks your web site highly in search engines so that when somebody looks for particular phrases, it returns your site on top.

It essentially involves good tuning the content of your web site along with the HTML and Meta tags and as well requires appropriate link building method.

Access to information has opened a lot of doors for entrepreneurs. It allowed them to do business online and reach a greater number of people through establishing a website.

This has enabled businesses to reach people from the different parts of the world without spending a lot on plane tickets and location campaign. But the online competition has also gone up to a higher level.

One of the best venues for marketing your product is the internet. If you have a website for your products, it will be easier for customers to find the items they want to purchase. It is convenient because they don't have to leave their homes just to shop.

One of the biggest challenges in online marketing today is to generate desired traffic for your site.

Well written Articles are now used to generate more traffic for a particular online business, this is called Article marketing.

The articles posted do not necessarily provide direct information about the products or services that the business is offering but should contain helpful information related to the company's line of business.

If the site sells children's toys, you can write about how toys affect the development of children.

One of the best ways to endorse your site is to use article marketing. Many sites have benefited from this marketing strategy. It is quite simple because the articles don't have to contain too much promotion for the site's product or business. The topic doesn't have to be about why product X is better than Y or about the wonders of that particular item.

You want to advertise your business online through article marketing; the only problem is that, writing is not your thing. Article marketing has been proven to be one of the most effective methods in endorsing an online business. It has pulled generous traffic for many sites.

But not everyone can easily write articles with good content. Even professional writers have difficulty sometimes in writing informative and quality articles.

Most business owners who write their own sales materials have had little or no training in copywriting. Their sales never reach full potential because of common copywriting mistakes that sabotage their efforts. Copywriting is an art that must be learned. Time, effort and thought must be put into good copy.

Are you guilty of the common copywriting mistakes below?

1.