Many online entrepreneurs will tell you that traffic is the lifeblood of your online business. Whether your site is an affiliate marketing site that promotes another product, or it is actually an eCommerce site with it's own products, if no one visits it, then you don't sell anything!

Traffic is good, but conversion is better

While traffic is important, it's not the complete story.

My friend's mother recently got online and he has been spending a lot of time with her helping her with this "new fangled thing" called the internet. One thing she didn't understand at first was the difference between what was on her PC and what was on the internet. It took her a while to understand her AOL emails were not stored on her local PC and she needed a connection to the internet to see them.

Writing articles benefits affiliate marketing website owners in several ways.

The first benefit is that article marketing creates links back to your website. When you submit your article to an article or ezine directory make sure your website link is present in the the "about the author" field. When published, your article will have a link back to your site.

Split testing, actually any testing in general, can be enormously helpful in fine tuning your websites to be more effective sales channels for your business. The goal of the testing is to produce higher conversion rates, but the term conversion rate is used loosely here. For example, you can measure whether a user buys your product, clicks on your affiliate links or opts into your mailing list.