Did you know that using client testimonials on your real estate web site is one of the most effective forms of marketing? The power of your current customers to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free!

Unfortunately, testimonials are also among the most under-used marketing tools in real estate.

If you're like a lot of people, your website (yes, even your expensive custom website!) may be losing valuable online traffic even as you're reading this.

The good news is that if it's due to the following common mistake, it's a relatively easy fix.

Here's the scoop:

Search engines such as Google and Yahoo scan through your website periodically to look for updated content.