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Google Adwords and the 7 Outrageous Secrets To Massive Adwords Profits
- By Mark A Briody
- Published 10/29/2008
- Pay Per Click
- Unrated
Mark A Briody
For internet beginners who struggle to understand all this can be a little daunting. There is a free course at http://www.internetmarketingsbestfreeguide.com/ where beginners can pick up pointers. Anyone can use this free resource and contact the author for assistance at any time.
http://www.internetmillionaireproducer.com
When starting a Google adwords campaign for the first time you are guaranteed of two things. Those two things are that you will loose money and become totally frustrated until you learn how to utilise the adwords system properly.
The most common complaints I hear from consumers attempting to run a successful adwords campaign are:
1. Why am I loosing so much money?
2. Why is it so complicated?
3. How come all the other companies in my niche are on the front page?
4. I don't understand it, can you help me?
I hear these complaints all the time and almost on a daily basis. I believe you deserve some real answers.
Running a successful Google adwords campaign is no different to any other speciality service, or trade. Once you learn how the system runs and you understand what to do you can become very good at it, attract many more customers and make a lot of money.
Here are the 7 golden rules of running a successful Google adwords campaign:
1. Be sure to keep everything relevant. If the product or service you are going to promote is to help train puppies then one of your key words should be Puppy training.
2. You will use the key words in your heading, in your description and in your url of your ad.
3. You will open the account using just the one key word pointing to that ad. Do not use more than one key word per ad in the key word section. The keyword must match the heading, description and the url. Sometimes you may not be able to match the key word with the url so don't be over concerned with that.
4. You will bid high enough and accordingly to get a front page listing as indicated by the Google adwords estimator.
5. Once you have set up your first ad you are going to go back in there and set up a second ad for the same key word so you can split test and see which one is the most affective ad. The only thing you will change will be the heading. It will be only one word in the heading. Now we have two identical ads except for one word in the heading, but one will out perform the other. I've never seen two ads have the exact same results so soon we will have some results to measure. You will do the same with every key word.
6. Within 100 clicks on your ads you will now see which one is working and out performing the other. The one with the least amount of clicks is the one you will pause. Now you will start another ad to do exactly as you just did. Your goal is to always out do the best performing ad. This will give you a much better click through rate and a better quality score meaning you will pay less for your clicks and get higher ad positions on the front page of Google. So you can pay less yet rank higher than most of your competition.
7. Keep a close eye on your campaign every day for the first seven days, checking and testing. This technique is precisely how the top guns (so to speak) make the big dollars with Google adwords, well it is a big part of the techniques.
Once you're comfortable using your adwords you will start driving much better quality traffic toy your website. When you master the art of sending targeted traffic to your website you will also find the bank balance growing quickly. Imagine having a consistent flow of more and more new customers coming to your website and buying from you. This is exactly what you will get when you learn how to maximise your Google adwords.
Personally I recommend you take notes on your work so you remember exactly what actions you've taken. Once you have your ads running smoothly you will not have to go into the campaign every day. After the first week you only need to enter the campaign once every two days then once every three days by the end of the third week.
Very soon you will have a campaign that that is rock solid and running smooth. Within a month or two you may find yourself somewhat an expert and be able to educate most people on how to run a successful Google adwords campaign.
The most common complaints I hear from consumers attempting to run a successful adwords campaign are:
1. Why am I loosing so much money?
2. Why is it so complicated?
3. How come all the other companies in my niche are on the front page?
4. I don't understand it, can you help me?
I hear these complaints all the time and almost on a daily basis. I believe you deserve some real answers.
Running a successful Google adwords campaign is no different to any other speciality service, or trade. Once you learn how the system runs and you understand what to do you can become very good at it, attract many more customers and make a lot of money.
Here are the 7 golden rules of running a successful Google adwords campaign:
1. Be sure to keep everything relevant. If the product or service you are going to promote is to help train puppies then one of your key words should be Puppy training.
2. You will use the key words in your heading, in your description and in your url of your ad.
3. You will open the account using just the one key word pointing to that ad. Do not use more than one key word per ad in the key word section. The keyword must match the heading, description and the url. Sometimes you may not be able to match the key word with the url so don't be over concerned with that.
4. You will bid high enough and accordingly to get a front page listing as indicated by the Google adwords estimator.
5. Once you have set up your first ad you are going to go back in there and set up a second ad for the same key word so you can split test and see which one is the most affective ad. The only thing you will change will be the heading. It will be only one word in the heading. Now we have two identical ads except for one word in the heading, but one will out perform the other. I've never seen two ads have the exact same results so soon we will have some results to measure. You will do the same with every key word.
6. Within 100 clicks on your ads you will now see which one is working and out performing the other. The one with the least amount of clicks is the one you will pause. Now you will start another ad to do exactly as you just did. Your goal is to always out do the best performing ad. This will give you a much better click through rate and a better quality score meaning you will pay less for your clicks and get higher ad positions on the front page of Google. So you can pay less yet rank higher than most of your competition.
7. Keep a close eye on your campaign every day for the first seven days, checking and testing. This technique is precisely how the top guns (so to speak) make the big dollars with Google adwords, well it is a big part of the techniques.
Once you're comfortable using your adwords you will start driving much better quality traffic toy your website. When you master the art of sending targeted traffic to your website you will also find the bank balance growing quickly. Imagine having a consistent flow of more and more new customers coming to your website and buying from you. This is exactly what you will get when you learn how to maximise your Google adwords.
Personally I recommend you take notes on your work so you remember exactly what actions you've taken. Once you have your ads running smoothly you will not have to go into the campaign every day. After the first week you only need to enter the campaign once every two days then once every three days by the end of the third week.
Very soon you will have a campaign that that is rock solid and running smooth. Within a month or two you may find yourself somewhat an expert and be able to educate most people on how to run a successful Google adwords campaign.
