http://www.wealtheducationcentral.com en-us N/A info@webbusinessinstitute.com Fri, 09 Jan 2009 01:05:20 EST 20 http://www.wealtheducationcentral.com/articles/33916/1/The-Dental-Marketing-Ripple-Effect/Page1.html
I did two different things in the month of July that I want to talk about, which you can immediately do (faster than I since the bulk of the work is done and all that's left is implementation - the No.]]> no@spam.com (James Erickson) Fri, 22 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/33916/1/The-Dental-Marketing-Ripple-Effect/Page1.html http://www.wealtheducationcentral.com/articles/33852/1/Want-to-Attract-New-Dental-Patients-Think-About-a-Referral-Contest/Page1.html
Just think, the most widely watched shows on TV are competitions. Sporting events and reality shows dominate the TV ratings because they are competitive contests.]]> no@spam.com (James Erickson) Thu, 21 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/33852/1/Want-to-Attract-New-Dental-Patients-Think-About-a-Referral-Contest/Page1.html http://www.wealtheducationcentral.com/articles/33045/1/Common-Business-Card-Mistakes---From-a-Dental-Marketing-Consultant/Page1.html
A business card, as it turns out, is nothing more than an abbreviated ad and a way for people (preferably those that want to spend money with you) to contact you.

However, what approximately 99% of everyone who has a business card misses is this: the ADVERTISEMENT part! Few people take advantage of the business and use it to generate business.]]> no@spam.com (James Erickson) Fri, 08 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/33045/1/Common-Business-Card-Mistakes---From-a-Dental-Marketing-Consultant/Page1.html http://www.wealtheducationcentral.com/articles/32890/1/Internal-Dental-Marketing---Undone-Treatment-Done/Page1.html
For 99.9% dental practices, nothing. Nada. Zero. Zilch.

In my years of coaching, consulting and working with thousands of dentists, I've heard of many different ways to manage this most annoying and gut-wrenching problem.]]> no@spam.com (James Erickson) Wed, 06 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32890/1/Internal-Dental-Marketing---Undone-Treatment-Done/Page1.html http://www.wealtheducationcentral.com/articles/32841/1/Top-10-Reasons-Your-Dental-Patients-Dont-Come-Back-or-Come-at-All/Page1.html
That is dangerous and erroneous thinking.]]> no@spam.com (James Erickson) Tue, 05 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32841/1/Top-10-Reasons-Your-Dental-Patients-Dont-Come-Back-or-Come-at-All/Page1.html http://www.wealtheducationcentral.com/articles/32808/1/Have-You-Given-Yet-Improve-Your-Dental-Marketing-Karma/Page1.html
The Hole You Give Through Is Equivalent to the Hole You Receive Through.

So, what does that mean exactly? What it means is that if you are a stingy "giver," the laws of the universe dictate that you will be the last to receive, and you will also receive the least.]]> no@spam.com (James Erickson) Tue, 05 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32808/1/Have-You-Given-Yet-Improve-Your-Dental-Marketing-Karma/Page1.html http://www.wealtheducationcentral.com/articles/32241/1/Dental-Practice-Consultant---3-Steps-You-Must-Take-to-Protect-Your-Practices-No1-Asset/Page1.html
But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars (and future dollars) that have already walked in and out of their door several times.]]> no@spam.com (James Erickson) Thu, 24 Jul 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32241/1/Dental-Practice-Consultant---3-Steps-You-Must-Take-to-Protect-Your-Practices-No1-Asset/Page1.html http://www.wealtheducationcentral.com/articles/32182/1/Attract-New-Dental-Patients-by-Putting-PR-in-Your-Practice/Page1.html no@spam.com (James Erickson) Wed, 23 Jul 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32182/1/Attract-New-Dental-Patients-by-Putting-PR-in-Your-Practice/Page1.html http://www.wealtheducationcentral.com/articles/32091/1/From-a-Dental-Marketing-Consultant---P-is-for-Plenty/Page1.html
The reason I tell you this is because, as a Combat Engineer we had a saying. "P equals plenty." In reality, P actually equaled pounds of explosives to be used for any specific mission.]]> no@spam.com (James Erickson) Mon, 21 Jul 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32091/1/From-a-Dental-Marketing-Consultant---P-is-for-Plenty/Page1.html http://www.wealtheducationcentral.com/articles/32045/1/Focus-on-Differentiation-in-Your-Dental-Office-Marketing/Page1.html
Vegas is one of my favorite vacation spots because it seems as if no one there has a care in the world except what time they're going to the pool, and what casino they will attempt to win money in later.

As I walked up and down the strip (it seems like you walk more than anything in Vegas), I started to notice something very peculiar about my surroundings.]]> no@spam.com (James Erickson) Sat, 19 Jul 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/32045/1/Focus-on-Differentiation-in-Your-Dental-Office-Marketing/Page1.html