http://www.wealtheducationcentral.com en-us N/A info@webbusinessinstitute.com Fri, 09 Jan 2009 00:26:04 EST 20 http://www.wealtheducationcentral.com/articles/39881/1/If-The-Sky-Is-Falling-Be-Careful-Where-You-Stand/Page1.html
That old fable is being resurrected daily in this day of bail-outs and corporate chop busting. As a result, many of the down-sized may consider entrepreneurship. I urge caution in any rush to open your own stand.]]> no@spam.com (Robert Schumacher) Wed, 10 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39881/1/If-The-Sky-Is-Falling-Be-Careful-Where-You-Stand/Page1.html http://www.wealtheducationcentral.com/articles/39397/1/A-Master-mind-Group-Can-Help-Any-Small-Business-Thrive/Page1.html
No business is too small to benefit from having its own sounding board . . . call it an Advisory Board, a Mastermind Group or a Success Team. Call it whatever you wish but understand that this concept can be a tremendous catalyst for growth.

Think about the last time you met with other business people and had an open discussion sharing your ideas and concerns about business challenges.]]> no@spam.com (Robert Schumacher) Tue, 02 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39397/1/A-Master-mind-Group-Can-Help-Any-Small-Business-Thrive/Page1.html http://www.wealtheducationcentral.com/articles/39145/1/86-Of-Holiday-Shoppers-Will-Buy-From-Businesses-That-Offer-The-Best-Value/Page1.html
The deluge of mega store pre-printed ad circulars and broadcast commercials - replete with HUGE never-before-seen price reductions - are already being stuffed inside newspapers and replacing the political clutter on the airwaves.]]> no@spam.com (Robert Schumacher) Thu, 27 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39145/1/86-Of-Holiday-Shoppers-Will-Buy-From-Businesses-That-Offer-The-Best-Value/Page1.html http://www.wealtheducationcentral.com/articles/39116/1/In-A-Downturn-Measure-What-You-Do-Or-Keep-Your-Powder-Dry/Page1.html
Small business owners need to live by different rules during tough times than they do in boom times.

When the economy sours, every small business scrambles for ways to keep revenue rolling in.]]> no@spam.com (Robert Schumacher) Wed, 26 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39116/1/In-A-Downturn-Measure-What-You-Do-Or-Keep-Your-Powder-Dry/Page1.html http://www.wealtheducationcentral.com/articles/38651/1/In-Business-Now-More-Than-Ever-It-Is-Survival-Of-The-Prepared/Page1.html
One thing always remains constant in small business: you need to generate revenue greater than your expenses to remain in business.

Elementary you say? Not quite.

When times tighten --for whatever the reason(s) -- the Classic Truth of Small Business Success comes to the surface: businesses that identify an unmet or underserviced need of a specific reachable target market large enough to sustain revenues over the long haul and who serve that precise market better than their competitors will do well in good times and survive in bad.]]> no@spam.com (Robert Schumacher) Fri, 21 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/38651/1/In-Business-Now-More-Than-Ever-It-Is-Survival-Of-The-Prepared/Page1.html http://www.wealtheducationcentral.com/articles/38468/1/Joe-The-Plumber-Needs-To-Flush-Vague-Out-Of-His-Ad-Pipeline/Page1.html
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is likely to spur action.

Joe decides that his main unique selling point is quick service.]]> no@spam.com (Robert Schumacher) Tue, 18 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/38468/1/Joe-The-Plumber-Needs-To-Flush-Vague-Out-Of-His-Ad-Pipeline/Page1.html http://www.wealtheducationcentral.com/articles/37843/1/Some-Simple-Ideas-For-Running-Ads-That-Get-Results/Page1.html
The reality most often missed in advertising is the fact that people buy benefits (what is in it for them), rarely features (what it is or does).]]> no@spam.com (Robert Schumacher) Thu, 30 Oct 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/37843/1/Some-Simple-Ideas-For-Running-Ads-That-Get-Results/Page1.html http://www.wealtheducationcentral.com/articles/36516/1/Eliminate-These-Six-Marketing-Mistakes-To-Grow-Your-Business/Page1.html
1. Impatience ranks at the top of the list. Hard-working, well-meaning business owners often sabotage their own marketing efforts when they expect instant gratification from their advertising.]]> no@spam.com (Robert Schumacher) Mon, 06 Oct 2008 23:00:00 EST http://www.wealtheducationcentral.com/articles/36516/1/Eliminate-These-Six-Marketing-Mistakes-To-Grow-Your-Business/Page1.html http://www.wealtheducationcentral.com/articles/35351/1/The-Solitary-Secret-To-Running-A-Successful-Small-Business-Eludes-Many-Entrepreneurs/Page1.html
Most can talk the talk but few have ever actually walked the walk.

Frankly, going it alone is not for everyone.]]> no@spam.com (Robert Schumacher) Tue, 16 Sep 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/35351/1/The-Solitary-Secret-To-Running-A-Successful-Small-Business-Eludes-Many-Entrepreneurs/Page1.html http://www.wealtheducationcentral.com/articles/35091/1/Your-Success-In-Email-Marketing-Depends-Upon-Your-Strategy/Page1.html
That is the same answer I give people who ask whether they should use email or snail mail to market their products and services. It depends!

Almost everyone receives dozens (sometime hundreds!) of emails daily and nearly 60% routinely block images or attachments.]]> no@spam.com (Robert Schumacher) Thu, 11 Sep 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/35091/1/Your-Success-In-Email-Marketing-Depends-Upon-Your-Strategy/Page1.html