http://www.wealtheducationcentral.com en-us N/A info@webbusinessinstitute.com Fri, 09 Jan 2009 03:04:51 EST 20 http://www.wealtheducationcentral.com/articles/40807/1/How-to-Develop-a-News-Hook-for-Your-News-Release/Page1.html
In the 20+ years I've been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them.]]> no@spam.com (Marsha Friedman) Mon, 29 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/40807/1/How-to-Develop-a-News-Hook-for-Your-News-Release/Page1.html http://www.wealtheducationcentral.com/articles/40752/1/How-to-Get-On-Oprah/Page1.html
Oprah is indeed the gold standard, and her show carries weight not only because of Oprah's massive viewership, but also because they're loyal.]]> no@spam.com (Marsha Friedman) Sat, 27 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/40752/1/How-to-Get-On-Oprah/Page1.html http://www.wealtheducationcentral.com/articles/40751/1/Finding-the-Right-Media-for-Your-Marketing-Campaign/Page1.html no@spam.com (Marsha Friedman) Sat, 27 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/40751/1/Finding-the-Right-Media-for-Your-Marketing-Campaign/Page1.html http://www.wealtheducationcentral.com/articles/39342/1/How-To-Get-Good-PR-Without-the-Big-Retainers/Page1.html
It's called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.]]> no@spam.com (Marsha Friedman) Mon, 01 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39342/1/How-To-Get-Good-PR-Without-the-Big-Retainers/Page1.html http://www.wealtheducationcentral.com/articles/39261/1/Did-You-Know-The-Power-of-Book-Signings/Page1.html
HIDDEN VALUE #1 - EFFECTIVE DISTRIBUTION
It's a known fact that distribution is a problem for publishers of all sizes.]]> no@spam.com (Marsha Friedman) Thu, 27 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39261/1/Did-You-Know-The-Power-of-Book-Signings/Page1.html http://www.wealtheducationcentral.com/articles/39168/1/TV-The-Way-to-Cost-Effectively-Promote-Your-Book/Page1.html no@spam.com (Marsha Friedman) Thu, 27 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39168/1/TV-The-Way-to-Cost-Effectively-Promote-Your-Book/Page1.html http://www.wealtheducationcentral.com/articles/39059/1/What-Does-the-Future-Hold-for-the-Talk-Radio-Industry/Page1.html
I had an enjoyable time listening and learning from Michael, and I hope you will too.]]> no@spam.com (Marsha Friedman) Wed, 26 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39059/1/What-Does-the-Future-Hold-for-the-Talk-Radio-Industry/Page1.html http://www.wealtheducationcentral.com/articles/38737/1/Spin-Your-Dwindling-Advertising-Budget-Into-A-PR-Dynamo/Page1.html
-- Bill Gates

As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it's a powerful endorsement of the power of PR.

Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that's frozen or cut completely.]]> no@spam.com (Marsha Friedman) Sat, 22 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/38737/1/Spin-Your-Dwindling-Advertising-Budget-Into-A-PR-Dynamo/Page1.html http://www.wealtheducationcentral.com/articles/38736/1/When-Should-Television-Appearances-Be-Part-of-Your-PR-and-Marketing-Strategy/Page1.html
Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see your product; they see a graph or power point that defines your service.]]> no@spam.com (Marsha Friedman) Sat, 22 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/38736/1/When-Should-Television-Appearances-Be-Part-of-Your-PR-and-Marketing-Strategy/Page1.html http://www.wealtheducationcentral.com/articles/33205/1/Economic-Downturn-Slices-Corporate-Marketing-Budgets/Page1.html
"What happens is that the current economic crisis puts pressure on advertisers to save money and find more effective marketing channels," said Karsten Weide, program director of Digital Marketplace and New Media at IDC.]]> no@spam.com (Marsha Friedman) Mon, 11 Aug 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/33205/1/Economic-Downturn-Slices-Corporate-Marketing-Budgets/Page1.html