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				<title><![CDATA[Wealth Education Central  - Articles - ]]></title>
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					  <title><![CDATA[In Praise of Press Releases - A Frank Discussion on Form And Function]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/31136/1/In-Praise-of-Press-Releases---A-Frank-Discussion-on-Form-And-Function/Page1.html</link>
					  <description><![CDATA[There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.<BR>
<BR>
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often the result of a press release.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Thu, 03 Jul 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/31136/1/In-Praise-of-Press-Releases---A-Frank-Discussion-on-Form-And-Function/Page1.html</guid>
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					  <title><![CDATA[A Death Sentence for Sales People - Failing to Know Your Customer]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30849/1/A-Death-Sentence-for-Sales-People---Failing-to-Know-Your-Customer/Page1.html</link>
					  <description><![CDATA[Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight.<BR>
<BR>
So, how do you gain a better knowledge of your customer?<BR>
<BR>
Keep a pulse on the market.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sat, 28 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30849/1/A-Death-Sentence-for-Sales-People---Failing-to-Know-Your-Customer/Page1.html</guid>
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					  <title><![CDATA[What's Wrong With Classic? Acknowledging that New Isn't Always Better]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30848/1/Whats-Wrong-With-Classic-Acknowledging-that-New-Isnt-Always-Better/Page1.html</link>
					  <description><![CDATA[My first childhood crush was on the cartoon Speed Racer.<BR>
<BR>
When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of my toy box (my own little Mach 5), and reenact the episode, with me playing the role of Trixie. Ah, those were the days.<BR>
<BR>
Imagine my surprise when I saw the trailer for the new Speed Racer movie.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sat, 28 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30848/1/Whats-Wrong-With-Classic-Acknowledging-that-New-Isnt-Always-Better/Page1.html</guid>
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					  <title><![CDATA[News is a Four-Letter Word]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30841/1/News-is-a-Four-Letter-Word/Page1.html</link>
					  <description><![CDATA[This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news?<BR>
<BR>
Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not all of its other intended destinations.<BR>
<BR>
It is frustrating to think that there are actually companies shelling out their hard-earned money to pay for such drivel.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sat, 28 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30841/1/News-is-a-Four-Letter-Word/Page1.html</guid>
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					  <title><![CDATA[Profit Building Strategies: Leveraging Testimonials]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30831/1/Profit-Building-Strategies-Leveraging-Testimonials/Page1.html</link>
					  <description><![CDATA[You can't put a price tag on a good reputation. At the risk of sounding like a MasterCard(R) commercial, It's priceless.<BR>
<BR>
Folks, we're living in the Recommendation Age. Social networking and community-driven content sites are launching and growing at an incredible rate. With only a few clicks of your mouse, you can get restaurant, movie and book reviews, network with peer groups, broadcast your own radio show, pose questions of political candidates, and submit your own eye-witness news footage to your network of choice.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sat, 28 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30831/1/Profit-Building-Strategies-Leveraging-Testimonials/Page1.html</guid>
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					  <title><![CDATA[Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30829/1/Horton-Hears-An-Opportunity---Listening-For-Pop-Culture-And-Media-Cues-In-A-Busy-Jungle/Page1.html</link>
					  <description><![CDATA[Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle.<BR>
<BR>
It truly is a jungle out there - and it can be difficult to raise your voice above all the noise around you.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sat, 28 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30829/1/Horton-Hears-An-Opportunity---Listening-For-Pop-Culture-And-Media-Cues-In-A-Busy-Jungle/Page1.html</guid>
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					  <title><![CDATA[Fonts Are Like Spandex - One Size Won't Fit All]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30819/1/Fonts-Are-Like-Spandex---One-Size-Wont-Fit-All/Page1.html</link>
					  <description><![CDATA[Let me start by saying (in my best Jack Nicholson-esque voice) that if you can't "handle the truth," you may well be offended by this article. Consider it a disclaimer. Feel free to disagree...your mileage may vary.<BR>
<BR>
Still here? Good. Let's get to it then, shall we?<BR>
<BR>
Yes, I am a Fontaholic<BR>
<BR>
They say that admission is the first step.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sat, 28 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30819/1/Fonts-Are-Like-Spandex---One-Size-Wont-Fit-All/Page1.html</guid>
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					  <title><![CDATA[Profit Building Strategies: Aesthetics]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30737/1/Profit-Building-Strategies-Aesthetics/Page1.html</link>
					  <description><![CDATA[Having a business that portrays a professional image has always been important, but the ability to trade in a global marketplace makes this all the more important. Gone are the days when you could depend on the fact that your customers will be stopping into your shop to discover how charming and professional you are. In those crucial moments before a buying decision, those who don't know you will often judge on appearances - if it walks like a duck, they'll quickly conclude it's a duck.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Fri, 27 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30737/1/Profit-Building-Strategies-Aesthetics/Page1.html</guid>
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					  <title><![CDATA[Profit Building Strategies: Burn Your Brand Into Their Consciousness]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30649/1/Profit-Building-Strategies-Burn-Your-Brand-Into-Their-Consciousness/Page1.html</link>
					  <description><![CDATA[Let's start with the basics...what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression.<BR>
<BR>
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Wed, 25 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30649/1/Profit-Building-Strategies-Burn-Your-Brand-Into-Their-Consciousness/Page1.html</guid>
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					  <title><![CDATA[Grassroots Marketing is Dandy]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/30463/1/Grassroots-Marketing-is-Dandy/Page1.html</link>
					  <description><![CDATA[Spring has finally sprung here in Northeastern Indiana. The sun is shining, a warm breeze is blowing, and my backyard has been overtaken by...dandelions. I would swear that they appeared overnight. I got up one morning to take my dogs out, and there they were.<BR>
<BR>
So there I am, gazing out upon this sea of golden weeds when all of a sudden it hit me.]]></description>
					  <author>no@spam.com (Traci Vanover)</author>
					  <pubDate>Sun, 22 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/30463/1/Grassroots-Marketing-is-Dandy/Page1.html</guid>
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