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					  <title><![CDATA[How To Increase Sales By Using The Right Language]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/39506/1/How-To-Increase-Sales-By-Using-The-Right-Language/Page1.html</link>
					  <description><![CDATA[When you are busy promoting your product or service it is easy to assume that you are using the same language as the people that might buy your product or service. This is potentially an expensive mistake to make. <BR>
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People use their own language, not yours to describe a problem or need they wish to satisfy, whether this will be done by a product or service.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Wed, 03 Dec 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/39506/1/How-To-Increase-Sales-By-Using-The-Right-Language/Page1.html</guid>
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					  <title><![CDATA[Stop Selling Ice Cream to the Eskimos]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/37813/1/Stop-Selling-Ice-Cream-to-the-Eskimos/Page1.html</link>
					  <description><![CDATA[No one in their right mind would try to sell ice cream to the Eskimos in Alaska. They wouldn't would they? <BR>
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However everyday many Adwords advertisers are doing just that and most of them have no idea that they are doing it. They are advertising their products in countries and regions that are simply not giving them a decent return on their advertising investment (if in fact ANY return on investment!).]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Thu, 30 Oct 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/37813/1/Stop-Selling-Ice-Cream-to-the-Eskimos/Page1.html</guid>
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					  <title><![CDATA[Explode your Click Through Rates with this Insane Adwords Technique]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/35730/1/Explode-your-Click-Through-Rates-with-this-Insane-Adwords-Technique/Page1.html</link>
					  <description><![CDATA[One of the sure fire ways to improve your click through rate is to get your keywords into your ad. I've tested it many times and it always improves both my click through and the price I need to pay for the click.<BR>
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Generally I create tightly organised Adgroups with closely related keywords and so it is easy to include keywords from the group into the ad.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Mon, 22 Sep 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/35730/1/Explode-your-Click-Through-Rates-with-this-Insane-Adwords-Technique/Page1.html</guid>
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					  <title><![CDATA[Top Adwords Killer Mistakes]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/32193/1/Top-Adwords-Killer-Mistakes/Page1.html</link>
					  <description><![CDATA[Every day I see people pouring loads of money down the drain by paying too much for their clicks or paying for clicks that are worthless.<BR>
<BR>
The reason they are doing this is because they are making the Killer Adwords Mistakes. It's frightening how often I see these mistakes repeated time and time again. So please, do yourself a favour. Read this article and start saving yourself some money right away.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Wed, 23 Jul 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/32193/1/Top-Adwords-Killer-Mistakes/Page1.html</guid>
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					  <title><![CDATA[SEO or Adwords. Which is Best?]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/29807/1/SEO-or-Adwords-Which-is-Best/Page1.html</link>
					  <description><![CDATA[Many people when they first start out to promote their website realise that Google is the search engine they need to concentrate on because it has the largest market share of traffic overall. However they are then faced with the choice. Do they use SEO as their route to web traffic or Google Adwords.<BR>
<BR>
In an ideal world where time and money are limitless then doing both would be the obvious choice.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Sat, 14 Jun 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/29807/1/SEO-or-Adwords-Which-is-Best/Page1.html</guid>
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					  <title><![CDATA[Don't Mess with Google's Golden Rule]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/28639/1/Dont-Mess-with-Googles-Golden-Rule/Page1.html</link>
					  <description><![CDATA[If you search the internet you will find many articles about top tips for Google Adwords however they are all meaningless if you don't get the first basic step right.<BR>
<BR>
There is a simple rule that needs to be understood and once you've got it and applied it to your Adgroups you are in with a great chance for getting cheaper clicks and higher ad positions.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Sat, 31 May 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/28639/1/Dont-Mess-with-Googles-Golden-Rule/Page1.html</guid>
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					  <title><![CDATA[Try Bidding Differently with Google Adwords]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/28261/1/Try-Bidding-Differently-with-Google-Adwords/Page1.html</link>
					  <description><![CDATA[When bidding for keywords on Adwords most people will tend to set a maximum bid price that they are prepared to pay for their clicks.<BR>
<BR>
What they don't know is that there are three other ways to bid and one of those might be much better for them.<BR>
<BR>
Adwords is getting more and more competitive these days so we all need any advantage we can get.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Fri, 23 May 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/28261/1/Try-Bidding-Differently-with-Google-Adwords/Page1.html</guid>
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					  <title><![CDATA[Four SEO Blunders to Avoid]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/27648/1/Four-SEO-Blunders-to-Avoid/Page1.html</link>
					  <description><![CDATA[There are lots of articles giving you top tips about SEO. I've actually written a few myself.<BR>
<BR>
However, what about the SEO pitfalls you should avoid?<BR>
<BR>
I'm not talking about the various underhanded so called black hat SEO techniques but rather an innocent web development mistake that results in your website not getting indexed properly by the search engines.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Sat, 17 May 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/27648/1/Four-SEO-Blunders-to-Avoid/Page1.html</guid>
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					  <title><![CDATA[Are you Keyword Stuffing?]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/26989/1/Are-you-Keyword-Stuffing/Page1.html</link>
					  <description><![CDATA[What exactly is keyword stuffing and why should you avoid using it on your website? <BR>
<BR>
Keyword Stuffing is using your keywords too often on your web page. It is quite literally "stuffing" the keyword in as often as you can in the hope that your page will rank high with the search engines.<BR>
<BR>
It's a classic Black Hat SEO trick that continues to get websites banned from Google and any of the other search engines that take a dim view of this type of trick.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Fri, 25 Apr 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/26989/1/Are-you-Keyword-Stuffing/Page1.html</guid>
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					  <title><![CDATA[A Brief Guide to SEO]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/25817/1/A-Brief-Guide-to-SEO/Page1.html</link>
					  <description><![CDATA[SEO. Three letters that could mean the difference between a profitable web business and a failing one. So what exactly is SEO?<BR>
<BR>
Well according to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.]]></description>
					  <author>no@spam.com (Vernon Riley)</author>
					  <pubDate>Thu, 03 Apr 2008 23:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/25817/1/A-Brief-Guide-to-SEO/Page1.html</guid>
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