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					  <title><![CDATA[A Trade Show Story, Part II]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/15211/1/A-Trade-Show-Story-Part-II/Page1.html</link>
					  <description><![CDATA[I've been told, by people who are supposed to know,that if you want to get ahead in business you must get up early, and be the first one on the job.<BR>
<BR>
As a first-time industry trade show initiate, I had wanted to make the best impression I could. But, after a disastrous evening wearing Marinara Sauce on my blouse for the Welcome Reception dinner, I felt my chances were slim.]]></description>
					  <author>no@spam.com (Pam Magnuson)</author>
					  <pubDate>Tue, 09 Oct 2007 00:00:00 EST</pubDate>
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					  <title><![CDATA[Preparing For Your Next Trade Show Exhibit: Have Them Lining Up At Your Booth!]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14996/1/Preparing-For-Your-Next-Trade-Show-Exhibit-Have-Them-Lining-Up-At-Your-Booth/Page1.html</link>
					  <description><![CDATA[The game's afoot! Who will be the lucky one to have a full dance card, at the Trade Show Prom?<BR>
<BR>
Those who know how to attract a partner will be busy entertaining visitors, chatting up their stuff, and wowing the crowd. The busy ones will have attracted visitors to their booths, with great incentives and rewards. How do you give a prospect something to look forward to, when he visits your booth?<BR>
<BR>
You do it by motivating them to put your booth on their "must see" list.]]></description>
					  <author>no@spam.com (Pam Magnuson)</author>
					  <pubDate>Tue, 09 Oct 2007 00:00:00 EST</pubDate>
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					  <title><![CDATA[Get Your Lazy Website Working Hard!]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14816/1/Get-Your-Lazy-Website-Working-Hard/Page1.html</link>
					  <description><![CDATA[In the early days of web site development, marketers thought a web site was simply an on-line brochure. They copied the brochure information format to the Internet.<BR>
 <BR>
But now, contemporary marketers realize that a web site is an exciting opportunity for lead generation and on-line sales. Turning your web site into a powerful marketing machine involves more than just reciting facts.]]></description>
					  <author>no@spam.com (Pam Magnuson)</author>
					  <pubDate>Mon, 08 Oct 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/14816/1/Get-Your-Lazy-Website-Working-Hard/Page1.html</guid>
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					  <title><![CDATA[What Have YOU Got to Offer?]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14763/1/What-Have-YOU-Got-to-Offer/Page1.html</link>
					  <description><![CDATA[Hopefully, you know about offers:  why they're important, and what they can do for the bottom line.  You know to include offers in all your marketing communications, especially on your website: "We'll do this for you if you do that for us" Or,"Here's what we'll give you, if you do one simple thing." Offers boost lead-generating sites right up into the sky.]]></description>
					  <author>no@spam.com (Pam Magnuson)</author>
					  <pubDate>Fri, 07 Sep 2007 00:00:00 EST</pubDate>
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					  <title><![CDATA[Love. Fear. Lust. Envy. Pride: They Have Their Uses]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14664/1/Love-Fear-Lust-Envy-Pride-They-Have-Their-Uses/Page1.html</link>
					  <description><![CDATA[Those are power-filled words that move us all to some kind of action. Just reading them evokes a response deep within us. This is part of the mystery of human nature.<BR>
<BR>
         We all learned about the power of emotions in Marketing 101, but it was a long time ago, and the edge dulls over time. Let's sharpen the edge again. <BR>
<BR>
         For thousands of years, emotions have been used as an effective way to stimulate people, and to control them.]]></description>
					  <author>no@spam.com (Pam Magnuson)</author>
					  <pubDate>Wed, 05 Sep 2007 00:00:00 EST</pubDate>
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					  <title><![CDATA[The Offer Is The Key!]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14638/1/The-Offer-Is-The-Key/Page1.html</link>
					  <description><![CDATA[When you put up a web site, craft a brochure, design trade show literature, or send a direct mail or email letter, you are hoping to generate a response of some sort. Perhaps your material is lead generating. That means, you want people who are interested in learning more to allow you to contact them. Or, perhaps, it is sale generating. You want the reader to buy your product.]]></description>
					  <author>no@spam.com (Pam Magnuson)</author>
					  <pubDate>Wed, 05 Sep 2007 00:00:00 EST</pubDate>
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