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					  <title><![CDATA[Job Security Through PPC-CRM Integration]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14142/1/Job-Security-Through-PPC-CRM-Integration/Page1.html</link>
					  <description><![CDATA[Let's assume you're a search marketing ace at a mortgage company and you're running a PPC campaign for three keywords on Google. Your boss, we'll call him Bruce (but his real name is Eduardo), is trying to figure out whether he can justify his enormous monthly Adwords budget. So he asks you a seemingly simple question: "Which keyword is performing the best in the campaign?"<BR>
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You recently passed the Google test, and you're eager to show off your new SEM expertise to a civilian.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Wed, 22 Aug 2007 00:00:00 EST</pubDate>
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					  <title><![CDATA[The Perfect Optimization Method For Online Advertising]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14102/1/The-Perfect-Optimization-Method-For-Online-Advertising/Page1.html</link>
					  <description><![CDATA[The following is a summary of some of the more frequently used decision methods and an explanation of why they are flawed:<BR>
<BR>
1.  Follow the clicks: This is the most elementary of all decision methods. Under this method advertisers equate clicks with success. If a keyword is generating a lot of clicks then that ad must be working. <BR>
<BR>
Advertisers who use this methodology will eliminate ads with little click activity and will spend more on keywords that generate the most clicks.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Tue, 21 Aug 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/14102/1/The-Perfect-Optimization-Method-For-Online-Advertising/Page1.html</guid>
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					  <title><![CDATA[Click Path Analysis: Why You Need to Account For All Clicks, Not Just the Last Click]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/14033/1/Click-Path-Analysis-Why-You-Need-to-Account-For-All-Clicks-Not-Just-the-Last-Click/Page1.html</link>
					  <description><![CDATA[Click Path Analysis shows the chain of clicks a customer makes to find your Web site before they make a purchase. For example, a customer may click on your Google PPC ad and then a couple days later click on a link to your product in Nextag before purchasing from your Web site. <BR>
<BR>
For sites using 3 or more sources, click path analysis reveals a somewhat complex picture: 8% of searchers who find sites with paid search click on more than one paid ad.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Tue, 21 Aug 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/14033/1/Click-Path-Analysis-Why-You-Need-to-Account-For-All-Clicks-Not-Just-the-Last-Click/Page1.html</guid>
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					  <title><![CDATA[Is Your Conversion Rate What It's Supposed to Be?]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/13868/1/Is-Your-Conversion-Rate-What-Its-Supposed-to-Be/Page1.html</link>
					  <description><![CDATA[We get asked, "Is my conversion rate what it's supposed to be?" on a pretty regular basis. It's always tough give an exact answer for specific circumstances because actual conversion rates depend on many variables, including seasonality, web site response time, ad quality, etc. It takes a disciplined approach to hone in on the factors that influence the conversion rate for each customer.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Mon, 13 Aug 2007 00:00:00 EST</pubDate>
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					  <title><![CDATA[Click Fraud Detection Versus Click Fraud Protection]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/13863/1/Click-Fraud-Detection-Versus-Click-Fraud-Protection/Page1.html</link>
					  <description><![CDATA[If you have the ability to detect click fraud, you are still left with nothing. Detecting is only the first step towards receiving compensation for fraudulent clicks. Even if you are able to detect click fraud, you still need to present your case to the search engine, wait for them to do an investigation and then make their decision. In most cases, the search engine will rule that you were not a victim of click fraud.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Mon, 13 Aug 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/13863/1/Click-Fraud-Detection-Versus-Click-Fraud-Protection/Page1.html</guid>
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