http://www.wealtheducationcentral.com en-us N/A info@webbusinessinstitute.com Tue, 06 Jan 2009 17:27:10 EST 20 http://www.wealtheducationcentral.com/articles/38821/1/Brand-Extensions---Theyre-Not-Just-For-Breakfast-Cereal-Anymore/Page1.html Brand Yoga Can Save Your Business

A Company's brand is one of its largest, most important assets, one that takes years to develop, one that must be nurtured, massaged, cultured and maintained.

For broad-based product and service companies, sometimes putting your brand through some yoga-like exercises can lead to tighter targeting, enhanced revenue and improved profitability.]]> no@spam.com (David Poulos) Sun, 23 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/38821/1/Brand-Extensions---Theyre-Not-Just-For-Breakfast-Cereal-Anymore/Page1.html http://www.wealtheducationcentral.com/articles/38570/1/10-Things-You-Can-Do-To-Boost-Attendance-at-Your-Next-Conference/Page1.html no@spam.com (David Poulos) Thu, 20 Nov 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/38570/1/10-Things-You-Can-Do-To-Boost-Attendance-at-Your-Next-Conference/Page1.html http://www.wealtheducationcentral.com/articles/36301/1/Get-Top-Results-When-You-Crank-Up-the-Direct-in-Your-Direct-Mail/Page1.html no@spam.com (David Poulos) Thu, 02 Oct 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/36301/1/Get-Top-Results-When-You-Crank-Up-the-Direct-in-Your-Direct-Mail/Page1.html http://www.wealtheducationcentral.com/articles/29234/1/Dimensional-Mail-Most-Effective-Direct-Response-Strategy-for-B-to-B-Sales---Part-II/Page1.html
Based on our research, the best approach seems to be the following: a series of small hits designed to introduce brand and build recognition, and then an intriguing package, large enough to stand out, unusual enough to get opened, and relevant enough to trigger action.]]> no@spam.com (David Poulos) Sat, 07 Jun 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/29234/1/Dimensional-Mail-Most-Effective-Direct-Response-Strategy-for-B-to-B-Sales---Part-II/Page1.html http://www.wealtheducationcentral.com/articles/29034/1/Dimensional-Mail-Most-Effective-Direct-Response-Strategy-for-B-to-B-Sales---Part-1/Page1.html
The answers might be found with one of your vendors, but it's not your list broker, your printer, or your data processing shop - it's at your packaging producer!

The average senior executive receives a minimum of 8,000 messages of various types a day, either through passive billboards and building signage, e-mails, pop-up websites, product packaging on shelves in stores, television, background radio, newspapers and magazines, mail in the in-box, and other sources.]]> no@spam.com (David Poulos) Wed, 04 Jun 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/29034/1/Dimensional-Mail-Most-Effective-Direct-Response-Strategy-for-B-to-B-Sales---Part-1/Page1.html http://www.wealtheducationcentral.com/articles/23299/1/7-Myths-About-Marketing-in-Economic-Downturns/Page1.html no@spam.com (David Poulos) Tue, 04 Mar 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/23299/1/7-Myths-About-Marketing-in-Economic-Downturns/Page1.html http://www.wealtheducationcentral.com/articles/23088/1/Branding-Efforts-Drive-Sales-When-Combined-with-Direct-Response/Page1.html no@spam.com (David Poulos) Sun, 02 Mar 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/23088/1/Branding-Efforts-Drive-Sales-When-Combined-with-Direct-Response/Page1.html http://www.wealtheducationcentral.com/articles/22932/1/Brand-Effectiveness-is-Key-to-Membership-Growth/Page1.html
But where to start?

As popular wisdom has it, knowing and admitting you have a problem puts you half way to solving it.]]> no@spam.com (David Poulos) Sat, 01 Mar 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/22932/1/Brand-Effectiveness-is-Key-to-Membership-Growth/Page1.html http://www.wealtheducationcentral.com/articles/21611/1/Brand-Effectiveness-Key-to-Membership-Growth---Part-2/Page1.html
Your survey may provide mixed results that don't show a clear direction.]]> no@spam.com (David Poulos) Mon, 21 Jan 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/21611/1/Brand-Effectiveness-Key-to-Membership-Growth---Part-2/Page1.html http://www.wealtheducationcentral.com/articles/13839/1/List-Offer-Copy---Still-As-Valid-Today-As-It-Was-50-Years-Ago/Page1.html
Properly aligned priorities and careful execution will yield profit, misplaced effort and sloppiness in execution can cost you.]]> no@spam.com (David Poulos) Mon, 13 Aug 2007 00:00:00 EST http://www.wealtheducationcentral.com/articles/13839/1/List-Offer-Copy---Still-As-Valid-Today-As-It-Was-50-Years-Ago/Page1.html