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				<title><![CDATA[Wealth Education Central  - Articles - ]]></title>
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					  <title><![CDATA[How To Use Image And Text Ads In PPC]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/40981/1/How-To-Use-Image-And-Text-Ads-In-PPC/Page1.html</link>
					  <description><![CDATA[There are basically five formats of Pay Per Click (PPC) adverts. Today we look at the two leading formats and how to use them to attract visitors to your site and consequently make sales. These are text ads and image ads. Note we will keep using Google's Adword as the baseline. So realize there are some features you will have as an online advertiser in Google that will not be available with other PPC companies and vice versa.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Thu, 01 Jan 2009 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/40981/1/How-To-Use-Image-And-Text-Ads-In-PPC/Page1.html</guid>
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					  <title><![CDATA[How Local Businesses Can Use PPC]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/39167/1/How-Local-Businesses-Can-Use-PPC/Page1.html</link>
					  <description><![CDATA[Using the internet for local businesses can be a challenge. This is mainly because the internet is world wide, yet you only need an audience from just a particular territory. It gets even worse when you use PPC and have to pay for the traffic or visitors coming to your site. Untargeted visitors mean you spend money on visitors who have no hope of becoming customers.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Thu, 27 Nov 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/39167/1/How-Local-Businesses-Can-Use-PPC/Page1.html</guid>
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					  <title><![CDATA[The Re-Emergence Of Google Cash]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/39077/1/The-Re-Emergence-Of-Google-Cash/Page1.html</link>
					  <description><![CDATA[It happens every time, Goggle sneezes and internet marketing catches a cold. The last sneeze was in December of 2005 and by mid last year the internet was reeling with flu. That December, the official Adword blog warned of an update in its algorithm that was going to affect PPCs landing pages.  Adword is the Pay Per Click (PPC) arm of Google. PPC on the other hand is the bidding system of advertising used by the major search engines to sell adverting space.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Wed, 26 Nov 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/39077/1/The-Re-Emergence-Of-Google-Cash/Page1.html</guid>
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					  <title><![CDATA[What is Stopping Local Internet Businesses?]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/39076/1/What-is-Stopping-Local-Internet-Businesses/Page1.html</link>
					  <description><![CDATA[You have noticed the advertisements on the walls on pubs, on the pamphlets handed out in churches and obviously in the spam folder of your email account. Where people go marketers tend to follow with their tricks of the trade. <BR>
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With atleast 1.5 million internet users in the country we would expect some significant activity in local internet business.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Wed, 26 Nov 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/39076/1/What-is-Stopping-Local-Internet-Businesses/Page1.html</guid>
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					  <title><![CDATA[Mindset You Need For  A Succesful Business]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/39072/1/Mindset-You-Need-For--A-Succesful-Business/Page1.html</link>
					  <description><![CDATA[Finding first a hungry crowd to sell food to rather than making the food first is advice that many entrepreneurs do not get early enough. Indeed its nuances can even be evasive to a seasoned entrepreneur. This we can view as a technical error in an internet business start up. But it does have a antecedent. And this precursor is a state of mind. It's the underlying reason you want to go into business, online or off.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Wed, 26 Nov 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/39072/1/Mindset-You-Need-For--A-Succesful-Business/Page1.html</guid>
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					  <title><![CDATA[What Is Value According To The Customer?]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/38595/1/What-Is-Value-According-To-The-Customer/Page1.html</link>
					  <description><![CDATA[Imagine a builder whose plumb line was somehow defective. Let's say due to magnetic forces. The plum line missed the perpendicular by one degree. Such an error would probably be inconsequential on a ten foot wall of a bungalow. It may not even be such a big problem for a 25 foot wall on a two story mansion. But it starts becoming a precariously hanging wall on a 80 plus foot wall on a ten floor storey building.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Thu, 20 Nov 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/38595/1/What-Is-Value-According-To-The-Customer/Page1.html</guid>
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					  <title><![CDATA[Common Pay Per Click Terms]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/38594/1/Common-Pay-Per-Click-Terms/Page1.html</link>
					  <description><![CDATA[Pay Per Click (PPC) was a concept developed by Overture formerly known as GoTo.com. Today Overture is owned by Yahoo, making up its PPC division known as Yahoo Search Marketing. However Adword, Google's PPC division is the most popular of all the PPCs. Microsoft is also working on its own version, but is up to a slow start.<BR>
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Unlike Search Engine Optimisation (SEO), PPC depends on ones ability to bid to position higher than their competitor.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Thu, 20 Nov 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/38594/1/Common-Pay-Per-Click-Terms/Page1.html</guid>
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					  <title><![CDATA[The Ultimate Internet Business Mistake]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/34948/1/The-Ultimate-Internet-Business-Mistake/Page1.html</link>
					  <description><![CDATA[In the February issue of Entrepreneur magazine of the year 2004 was featured the Do's and Don'ts of Start Ups. The article by Mark Henricks gleaned from the experience of John Osher, a serial entrepreneur that has created and sold several businesses. According to Osher, "After I sold my [latest] business to Habro I decided to make a list of everything I had done wrong and [had] seen other entrepreneurs do wrong.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Tue, 09 Sep 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/34948/1/The-Ultimate-Internet-Business-Mistake/Page1.html</guid>
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					  <title><![CDATA[How to Increase Value Online]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/34349/1/How-to-Increase-Value-Online/Page1.html</link>
					  <description><![CDATA[The internet is an agile platform for doing business. Indeed it is arguably the only platform that nearly anyone with little knowledge and effort can even make money without investing a shilling in their online venture. This may sound like a load of hubris but it is really true. But inspite of its dexterity, there is still one thing that the internet does not and will never do.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Fri, 29 Aug 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/34349/1/How-to-Increase-Value-Online/Page1.html</guid>
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					  <title><![CDATA[Online Business Is About Creating Value]]></title>
					  <link>http://www.wealtheducationcentral.com/articles/33954/1/Online-Business-Is-About-Creating-Value/Page1.html</link>
					  <description><![CDATA[In the report "The Rebirth" by John Reese, a veteran internet entrepreneur, he reminisces of how he built a top 500 most visited website in the world. As a result of the traffic, he attracted several contracts of over half a million dollar a year each, for adverting on his website. Then one day he woke up to phone calls one after the other from his advertising clients.]]></description>
					  <author>no@spam.com (Mark Kimathi)</author>
					  <pubDate>Fri, 22 Aug 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.wealtheducationcentral.com/articles/33954/1/Online-Business-Is-About-Creating-Value/Page1.html</guid>
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