http://www.wealtheducationcentral.com en-us N/A info@webbusinessinstitute.com Tue, 06 Jan 2009 13:41:11 EST 20 http://www.wealtheducationcentral.com/articles/39850/1/Article-Copywriting-For-Business-Success/Page1.html
Of course you could do this one-on-one with each and every client, but if you do this it will be a very expensive exercise in terms of your time. If you really want to leverage your time and extend the reach of your marketing effort, then writing articles is the way to go!

Articles form the basis of most magazines and newspapers that we read.]]> no@spam.com (Ingrid Cliff) Tue, 09 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39850/1/Article-Copywriting-For-Business-Success/Page1.html http://www.wealtheducationcentral.com/articles/39849/1/Small-Business-Tips-For-Terrific-Testimonials-And-How-To-Get-Them/Page1.html
Here are my top 5 pre-requisites before getting great testimonials.

1. Do great work. This should go without saying, but unless you do exceptional work you will not get people commenting about your exceptional quality or service.]]> no@spam.com (Ingrid Cliff) Tue, 09 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39849/1/Small-Business-Tips-For-Terrific-Testimonials-And-How-To-Get-Them/Page1.html http://www.wealtheducationcentral.com/articles/39843/1/Marketing-During-A-Downturn/Page1.html
"The second the stock market crashed all my clients stopped. I haven't had any new clients all this week. Business is a shocker. If it keeps up I don't know what I will do. I will have to stop my marketing as I need to cut costs".

"The stock market crash has been the best thing for my business ever.]]> no@spam.com (Ingrid Cliff) Tue, 09 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39843/1/Marketing-During-A-Downturn/Page1.html http://www.wealtheducationcentral.com/articles/39842/1/Why-Your-Teacher-Was-Wrong-About-English/Page1.html
The reason is with marketing writing you want to convince, share ideas and educate consumers. You need to care enough about the reader to put yourself in their shoes and communicate in a way that they can understand.]]> no@spam.com (Ingrid Cliff) Tue, 09 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39842/1/Why-Your-Teacher-Was-Wrong-About-English/Page1.html http://www.wealtheducationcentral.com/articles/39841/1/Can-Your-Business-Survive-Christmas/Page1.html
Many small businesses close down after Christmas because they failed to adequately plan in terms of cash-flow or how to maximise the use of their time.]]> no@spam.com (Ingrid Cliff) Tue, 09 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39841/1/Can-Your-Business-Survive-Christmas/Page1.html http://www.wealtheducationcentral.com/articles/39840/1/Do-Your-Words-Reflect-Your-Brand/Page1.html
Think about Virgin's Brand - cheeky, taking a poke at the establishment and very fresh. When they write ads or brochures each part of their writing reflects their overall brand.]]> no@spam.com (Ingrid Cliff) Tue, 09 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39840/1/Do-Your-Words-Reflect-Your-Brand/Page1.html http://www.wealtheducationcentral.com/articles/39515/1/Features-Vs-Benefits---Making-The-Complex-Simple/Page1.html
When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."

When someone looks around their office and sees it looks grotty they think "I need to get a cleaner in to keep my office looking great" and not "I want someone with the latest in microfibre cloths to clean my desks".]]> no@spam.com (Ingrid Cliff) Wed, 03 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39515/1/Features-Vs-Benefits---Making-The-Complex-Simple/Page1.html http://www.wealtheducationcentral.com/articles/39514/1/Top-10-Tips-To-Get-The-Most-Out-Of-Your-Next-Tradeshow/Page1.html
Here are our top 10 trade show tips

1. Know your details

The first thing you need to know is the projected demographics of the trade show. How many people are they expecting? What ages are they? Work out whether they are there in a buying or browsing frame of mind.]]> no@spam.com (Ingrid Cliff) Wed, 03 Dec 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/39514/1/Top-10-Tips-To-Get-The-Most-Out-Of-Your-Next-Tradeshow/Page1.html http://www.wealtheducationcentral.com/articles/31728/1/Are-You-Speaking-Your-Customers-Language/Page1.html
We each have our preferred ways of representing the world in a similar way that we prefer to use either our right or left hand.]]> no@spam.com (Ingrid Cliff) Tue, 15 Jul 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/31728/1/Are-You-Speaking-Your-Customers-Language/Page1.html http://www.wealtheducationcentral.com/articles/31619/1/End-Of-Financial-Year-Review---How-Successful-Was-Your-Marketing-Expense/Page1.html
But ... when you look at how successful was your marketing expense in the past financial year - you need to look your results against a number of definitions of success (and not just the dollars).]]> no@spam.com (Ingrid Cliff) Sat, 12 Jul 2008 00:00:00 EST http://www.wealtheducationcentral.com/articles/31619/1/End-Of-Financial-Year-Review---How-Successful-Was-Your-Marketing-Expense/Page1.html